Where’s your strategy? Are the videos planned in your communication plan ? Your sales plan? What will be the use of the videos?
- We call this document, don’t create. Be as authentic as you can. Don’t try to fool your buyer.
- What’s the purpose of the videos? Are they to educate or to sale?
- The most important one : Will you have fun producing them?
Who’s your team ? There’s plenty of creators out there who can help you with multiple different budgets. The important thing is to find the right fit for you.
Think of it as a choice for your brand ! What do you need ?
There can be multiple answers to these questions, you might want a more natural look to your image, or a really high end quality for your content. Just knowing that, will help you choose the right team to create your content.
What’s the value that you associate to this project ?
If we look at ourselves, no we’re not the cheapest, but we’re also not the most expensive team. We bring a quality of content that we think is really established and esthetic. Which can fit your needs, or not 😉
On the other end, what’s your experience with content – don’t go balls deep with massive campaigns when you’ve never been on camera. Start slow – then grow fast.
If you’re able to answer all these questions you’ll have a better idea if you’re willing or not to invest into a crazy video marketing campaign, so let’s go grab a coffee !