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Questions to ask yourself before investing in video marketing, (you’ll save thousands of $$$)


Where’s your strategy? Are the videos planned in your communication plan ? Your sales plan? What will be the use of the videos?

  1. We call this document, don’t create. Be as authentic as you can. Don’t try to fool your buyer.
  2. What’s the purpose of the videos? Are they to educate or to sale?
  3. The most important one : Will you have fun producing them?

Who’s your team ? There’s plenty of creators out there who can help you with multiple different budgets. The important thing is to find the right fit for you.

Think of it as a choice for your brand ! What do you need ?
There can be multiple answers to these questions, you might want a more natural look to your image, or a really high end quality for your content. Just knowing that, will help you choose the right team to create your content.

What’s the value that you associate to this project ?
If we look at ourselves, no we’re not the cheapest, but we’re also not the most expensive team. We bring a quality of content that we think is really established and esthetic. Which can fit your needs, or not 😉

On the other end, what’s your experience with content – don’t go balls deep with massive campaigns when you’ve never been on camera. Start slow – then grow fast.

If you’re able to answer all these questions you’ll have a better idea if you’re willing or not to invest into a crazy video marketing campaign, so let’s go grab a coffee !

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