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Volvo XC-40 x Mikael Kingsbury

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Marketing
Client

The Bensimon Byrne agency and Volvo.

 

Mandat

Discover the electrifying synergy between Volvo’s latest all-electric vehicle and high-performance ski gear, showcased alongside Olympic champion Mikaël Kingsbury, revered as one of the greatest mogul skiers of all time. This dynamic collaboration intertwines the realms of elite athleticism and automotive innovation, elevating brand identities through shared values of performance, dedication, and sporting excellence. Explore how this partnership ignites passions and propels both brands to new heights, seamlessly blending the thrill of the slopes with the exhilaration of cutting-edge electric mobility.

 

Crédits

Athlète

Mikael Kingsbury

Agence

Bensimon Byrne

Client

Volvo

Production

Repslabel

Producteur et photographe

Vincent Morissette

Réalisateur

Clément Féménias-Métivet

Direction de la photographie et montage

Cédric Richard

 

Next project

Les fleurs sont partout : Montreal’s downtown Garden