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Packaging Visual Identity

Based on natural ingredients and essential oils, Nowa is a concentrated cleanser to dilute in the form of a crackable bar. With an eco-friendly spirit, this young company offers a range of local organic products, adapting to various lifestyles while being environmentally conscious.

Our mission was to elevate their expanding collection with a timeless visual identity and sustainable packaging for a delightful sensory experience. We chose a palette of soft pastel tones that allows the brand to stand out from its competitors. The packaging aims to portray a light-hearted lifestyle that helps communicate the brand’s organic approach. The origins and values of Nowa come to life through a symbol blending Montreal’s architecture with its eco-responsible consciousness.

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