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Art Direction Branding

Montreal is known for the diversity and creativity of its artisans. Flora Ciccarelli is a renowned jewelry designer who commissioned us to create a unique, credible, and inviting identity in order to distinguish her brand from the competition.

The challenge was to create a contemporary brand while drawing inspiration from Flora’s Italian origins and the artistic and cultural codes that accompany them. By reinterpreting certain key aspects, such as Italy’s iconic tricolor flag and its geographical features, we have crafted a graphic language that is undeniably nostalgic yet brimming with modernity. The result: a captivating brand experience that not only combines Italian heritage with Montreal creativity but, above all, honors the founder’s origin and vision.

Pictures: Alexis Shareck

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