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We believe every story is worth sharing


Repslabel is a Montréal based creative agency that creates powerful brand stories.

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Moccasin Joe

From one generation to another

This is the story of an indigenous-owned coffee brand that Walter David started a few years ago. It's now time for the family to join the project and to learn about the traditional roasting techniques. On a personal note, we've known Walter's son, Mike, for many years and when he invited us to collaborate on this project, the excitement was real. He wanted to present the transition from one generation to another in a cinematic brand movie. A quality piece that doesn't honour the quality of their coffee.

Branding Campaign Clients project Culture Documentary Outdoor
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Les Boréades

Les Boréades

Founded in 1991, Les Boréades is a music ensemble specialized in baroque repertoire. Critics and audiences in Canada and abroad have unanimously praised the ensemble's verve, spontaneity, as well as its theatrical, expressive, and elegant performance style. Les Boréades turned to us to revamp their visual identity and graphic system. A contemporary design with historical accents.

Campaign Visual Identity
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Le Livart

Short documentary series presenting 5 artists who were exposed at the gallery d’art le Livart. There’s nothing more real and natural to ask the artists about their creative process and to spend a few days of filming with them. All this, to really embrace their presence and to transcend their vision into our project.

Arts Clients project Culture
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Based on natural ingredients and essential oils, Nowa is a concentrated cleanser to dilute in the form of a crackable bar. With an eco-friendly spirit, this young company offers a range of local organic products, adapting to various lifestyles while being environmentally conscious.

Packaging Visual Identity
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Covid at l’Oeufrier

The Covid at l’Oeufrier

Forget your new habits, bring back the old one’s. The Montreal restaurant chain wanted to publicize their reopening in a fashionable way that sticks to their brand. They reached out wanting to confront the mask policies from the government. We produced two short ads which made us laugh a lot.

Branding Marketing Publicity Restaurant
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We believe every brand is worth sharing.

Work with passion, endlessly.

In our opinion, any brand that approaches its endeavors with passion deserves to be prominently represented through a strong brand strategy.

There is beauty everywhere, in every brand.

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They shared their story with us

And they’ve trusted us to take their brand and story to unexpected avenues.

And you, what’s your story?

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